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YesTheory

YesTheory

YesTheory

YesTheory

Brand identity and merchandise line for digital media brand "YesTheory", known as "Seek Discomfort".

Brand identity and merchandise line for digital media brand "YesTheory", known as "Seek Discomfort".

Brand identity and merchandise line for digital media brand "YesTheory", known as "Seek Discomfort".

Brand identity and merchandise line for digital media brand "YesTheory", known as "Seek Discomfort".

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Overview

Overview

Overview

  • Graphic Design

  • Brand Design

  • Web Design

  • Merch Design

01.

Designing a movement.

Designing a movement.

Designing a movement.

For digital media company YesTheory, I created the brand identity “Seek Discomfort” for their merch line. This includes includes sweaters, jackets and posters. The iconic logo is also used in the online store’s web design. I consulted cofounder Ammar Kandil personally to alchemize YesTheory’s vision into a minimalist design.

01.

Designing a movement.

For digital media company YesTheory, I created the brand identity “Seek Discomfort” for their merch line. This includes includes sweaters, jackets and posters. The iconic logo is also used in the online store’s web design. I consulted cofounder Ammar Kandil personally to alchemize YesTheory’s vision into a minimalist design.

Motif

Motif

Motif

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Section 1

01.

“Seek” is emphasized by the subtle yet directive arrow. The mirror lettering in “Discomfort” immediately creates a small discomfort or confusion in the viewer. Both of these design choices compel emotions from the reader which reflect the brand and purpose.

Impact

Impact

Impact

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Section 2

02.

Since the “Seek Discomfort” debut, the logo mark has been used and applied in various ways beyond the merch line by both YesTheory and their audience of 8.3 million subscribers on YouTube.

i.

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Want to talk shop on advisory services, partnership opportunities, speaking engagements or me joining your team?

Let's tap in and delve into the possibilities of working together.

Looking to grow your business through the power of great digital design? 

Reach out to get the conversation started about your digital design needs.

Looking to grow your business through the power of great digital design? 

Reach out to get the conversation started about your digital design needs.

Let's connect

info@jordansatta.com

JORDAN SATTA

FUTURIST

JORDAN SATTA

FUTURIST

JORDAN SATTA

FUTURIST

JORDAN SATTA

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