Serenity™
Serenity™
Serenity™
Serenity™
2022
2022
2022
2022
Serenity is a genomics-based medical system that uses artificial intelligence to detect early cancer-related somatic mutations.
Serenity is a genomics-based medical system that uses artificial intelligence to detect early cancer-related somatic mutations.
Serenity is a genomics-based medical system that uses artificial intelligence to detect early cancer-related somatic mutations.
Serenity is a genomics-based medical system that uses artificial intelligence to detect early cancer-related somatic mutations.
Discover ↓
(001)
Serenity is a genomics-based medical system that uses artificial intelligence to detect early somatic mutations of cancer, heart disease, stroke, and diabetes. My work included creative directing and establishing an entire brand experience from brand identity, web design, packaging design, product design to the internal laboratory information management system. This also provided me with the opportunity to gain practical knowledge of biology, genomics, and genome sequencing from a world-class medical director along with other leading experts in the field.
Serenity is a genomics-based medical system that uses artificial intelligence to detect early somatic mutations of cancer, heart disease, stroke, and diabetes. My work included creative directing and establishing an entire brand experience from brand identity, web design, packaging design, product design to the internal laboratory information management system. This also provided me with the opportunity to gain practical knowledge of biology, genomics, and genome sequencing from a world-class medical director along with other leading experts in the field.
Serenity is a genomics-based medical system that uses artificial intelligence to detect early somatic mutations of cancer, heart disease, stroke, and diabetes. My work included creative directing and establishing an entire brand experience from brand identity, web design, packaging design, product design to the internal laboratory information management system. This also provided me with the opportunity to gain practical knowledge of biology, genomics, and genome sequencing from a world-class medical director along with other leading experts in the field.
Client
Serenity™
Year
2022
Services
Brand Identity, Product Design, Product Management, Web Design, Creative Director
Brand Identity, Product Design, Product Management, Web Design, Creative Director
(Brand Development)
(Brand Development)
In an agile environment where urgency is constant, the linear path to brand development is rare. Often, brand considerations are integrated later, as stakeholders prioritize product development and market readiness.
Given this understanding, a lateral approach to brand development was essential. Simultaneously, I organized and co-project managed the process to centralize and globalize deliverables. This required a methodical awareness of all initiatives, both low and high fidelity, at once. While it may appear chaotic in terms of near-term task management, there is a higher-level opportunity to shape a cohesive brand system.
In an agile environment where urgency is constant, the linear path to brand development is rare. Often, brand considerations are integrated later, as stakeholders prioritize product development and market readiness.
Given this understanding, a lateral approach to brand development was essential. Simultaneously, I organized and co-project managed the process to centralize and globalize deliverables. This required a methodical awareness of all initiatives, both low and high fidelity, at once. While it may appear chaotic in terms of near-term task management, there is a higher-level opportunity to shape a cohesive brand system.
In an agile environment where urgency is constant, the linear path to brand development is rare. Often, brand considerations are integrated later, as stakeholders prioritize product development and market readiness.
Given this understanding, a lateral approach to brand development was essential. Simultaneously, I organized and co-project managed the process to centralize and globalize deliverables. This required a methodical awareness of all initiatives, both low and high fidelity, at once. While it may appear chaotic in terms of near-term task management, there is a higher-level opportunity to shape a cohesive brand system.
(Versioning Process)
(Versioning Process)
As we progressed, all assets crafted underwent frequent reviews by the founder. Each presentation became an opportunity to introduce new brand motifs in a tangible way. This unconventional process ultimately led to official approval to expand the brand identity across all future products.
As we progressed, all assets crafted underwent frequent reviews by the founder. Each presentation became an opportunity to introduce new brand motifs in a tangible way. This unconventional process ultimately led to official approval to expand the brand identity across all future products.
As we progressed, all assets crafted underwent frequent reviews by the founder. Each presentation became an opportunity to introduce new brand motifs in a tangible way. This unconventional process ultimately led to official approval to expand the brand identity across all future products.
