(001)
Everything starts by getting clarity around what we are trying to achieve. What should the website’s main goal be? What does project succes mean for your business? Where will the business be in 3 years? These are just some questions which we’ll work together on to define the best path forward when it comes to your digital needs.
Strategic visual design and art direction.
The visual language of the website will define how the visitor connects with the product or service. Knowing who the target audience is and what everybody else is doing in the field is crucial to get the best result from the website we’ll create together.
We’ll have a look at what content should be on the site, which shouldn’t and what goes on which page. By thinking about the structure in user funnels we’ll define a path for the user towards conversion.
If you already have a visual identity in place we’ll continue into the visual design. If not yet defined I’ll go into art direction when the homepage is designed. Websites always get designed for desktop and mobile.
Here we define how things will move and interact. Think page transitions, pageload animations, button hovers, scroll animations and so on. This is all done with the strategic direction of your brand in mind.
