custo™
custo™
custo™
custo™
(2022)
(2022)
(2022)
(2022)
Ecommerce website for the first smart mailbox Custo®.
Ecommerce website for the first smart mailbox Custo®.
Ecommerce website for the first smart mailbox Custo®.
Ecommerce website for the first smart mailbox Custo®.
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(001)
Custo is building the first ever smart mailbox. They focus on bringing a product that is not only safe and practical but also beautiful by design. The website and art direction is a reflection of those attributes.
Custo is building the first ever smart mailbox. They focus on bringing a product that is not only safe and practical but also beautiful by design. The website and art direction is a reflection of those attributes.
Custo is building the first ever smart mailbox. They focus on bringing a product that is not only safe and practical but also beautiful by design. The website and art direction is a reflection of those attributes.
Client
custo™
Year
(2022)
Services
Brand Identity, Product Design, Product Management, Web Design, Industrial Design, Creative Director
Brand Identity, Product Design, Product Management, Web Design, Industrial Design, Creative Director
(Brand Development)
(Brand Development)
In an agile environment where urgency is constant, the linear path to brand development is rare. Often, brand considerations are integrated later, as stakeholders prioritize product development and market readiness.
Given this understanding, a lateral approach to brand development was essential. Simultaneously, I organized and co-project managed the process to centralize and globalize deliverables. This required a methodical awareness of all initiatives, both low and high fidelity, at once. While it may appear chaotic in terms of near-term task management, there is a higher-level opportunity to shape a cohesive brand system.
In an agile environment where urgency is constant, the linear path to brand development is rare. Often, brand considerations are integrated later, as stakeholders prioritize product development and market readiness.
Given this understanding, a lateral approach to brand development was essential. Simultaneously, I organized and co-project managed the process to centralize and globalize deliverables. This required a methodical awareness of all initiatives, both low and high fidelity, at once. While it may appear chaotic in terms of near-term task management, there is a higher-level opportunity to shape a cohesive brand system.
In an agile environment where urgency is constant, the linear path to brand development is rare. Often, brand considerations are integrated later, as stakeholders prioritize product development and market readiness.
Given this understanding, a lateral approach to brand development was essential. Simultaneously, I organized and co-project managed the process to centralize and globalize deliverables. This required a methodical awareness of all initiatives, both low and high fidelity, at once. While it may appear chaotic in terms of near-term task management, there is a higher-level opportunity to shape a cohesive brand system.
(Versioning Process)
(Versioning Process)
As we progressed, all assets crafted underwent frequent reviews by the founder. Each presentation became an opportunity to introduce new brand motifs in a tangible way. This unconventional process ultimately led to official approval to expand the brand identity across all future products.
As we progressed, all assets crafted underwent frequent reviews by the founder. Each presentation became an opportunity to introduce new brand motifs in a tangible way. This unconventional process ultimately led to official approval to expand the brand identity across all future products.
As we progressed, all assets crafted underwent frequent reviews by the founder. Each presentation became an opportunity to introduce new brand motifs in a tangible way. This unconventional process ultimately led to official approval to expand the brand identity across all future products.
